Assignment 2: Task Five - Production Schedule Location Visit Sheet

Production Schedule Location Visit Sheet Programme Title: 4Kids Ident Client: Channel 4 Writer: Jordan Fricker Producer: Jordan Fricker Director: Jordan Fricker Date: 25/10/13

Rough Sketch/Explanation of location and key points to note My house Access to location via: 128/150 to Green Lane and then 368 to Barking 6 Davington Road RM8 2LS Nearest Train station: Barking Name and number of location contact: Jordan Fricker. No. 07914771244

Health and Safety Issues to note: ●      Unsavory locals ●      Main Roads

Potential Filming Problems: ●      If there is a power cut we may not be able to charge the video camera if it runs out of battery. ●      Trips hazards ●      Animals ●      Fires

Additional Notes:  (map of area/weather forecast etc) None

Assignment Brief 2: Task Five - Production Schedule Part One

Production Schedule Part One Programme Title: 4Kids Ident Client: Channel 4 Writer: Jordan Fricker Date: 25/10/13
Date Programme started: 25/10/13 Proposal started: 25/10/13 Agreement from client: 25/10/13 Outline script to be started by: 26/10/13 Storyboard to be started by: 25/10/13 Production to be started by: 26/10/13 Post-Production to be started by: 25/10/13 Rough-cut to be supplied to client  by: 4/11/13 To be agreed with client by: 4/11/13 Final Version to be completed by: 30/10/13	Date Completed: Completed: 25/10/13 Completed: Completed: Completed: 25/10/13 Completed: Completed: Completed: Completed: Completed:

Assignment Brief 2: Task Five - Proposal

Pre-production planning

Proposal Prepared by Jordan Fricker

I propose that my advert is going to be loads of strands of play dough that start wriggling together to form the ‘4Kids’ logo. First of all the ‘4Kids’ is going to form. After the 4 will form. Then the shapes will form. Finally the outline of the logo will form and then the ident will fade into blackness. During all of this happy and cheery music will be playing in the background to try and connect happiness and fun to the channel.

Assignment brief 2: Task Four - Focus Group: Choosing the final idea

Task 4 - Focus Group: Choosing the final idea

To find out which ident would be suitable for the new channel ' 4Kids' i decided to hold a focus group to see what ident they thought would be best for the channel. The focus group was made up from 10 children between the ages of 6 to 10, this is because the target age for the channel is for 6 to 10 year olds.

To hold a successful focus group i made a small one question survey which they were asked to fill out while watching the animatic for each storyboard. On the survey was a brief description of what each ident is going to be. They were asked to choose the one which they would prefer to see on TV or what one would appeal to them more.

This is what the survey looked like:

These are the results that i got back from the focus group:

For the first idea there was 6 votes saying that they would prefer to see that on TV or that it would appeal to them more than the others.

For the second idea there was 3 votes saying that they would prefer to see that on TV or that it will appeal to them more than the others.

For the third and final idea there was only 1 vote to say that they would prefer to see that on TV or that it will appeal to them more than the others.

So in conclusion i have found out that the first idea would be more suitable for the channel because it had double more votes then any other ident that it was in competition with. So therefore the ident that will be made is the first idea.

Assignment brief 2: Task Three

Task Three: Ideas generation

These are my three storyboards for my different ident ideas.

This is what my final idea is going to be because it would be more appealing to the audeince of the channel. I have also chose this advert because it looks good and once done it will be the only one that could be done to a highly professional standard. This is because if it was to be shown on a channel then you wouldn't want the ident to be of a poor quality. Also because if viewers see a professional ident they would also see that the channel is professional as well. This type of ident would be able to be aired at any point of the day because it is made for a channel which is purely for children so if the ident is made for children it would be suitable all day.



This was one of my initial ideas. I thought that this type of ident would be suitable for children because they would most likely be able to relate to playing with a jack-in-the-box at some stage in their life. Also because their is a toy on the screen then everyone will be able to know that it is a children's channel. I would have had to spend a lot of time working on this ident so i would be able to get it to a near professional standard so when it was aired on the channel '4Kids' they would be able to relate a professional ident with a professional channel. This type of ident would be able to be aired at any point of the day because it is made for a channel which is purely for children so if the ident is made for children it would be suitable all day.

This was another one of my initial idents. This ident would be suitable for children because it is looks fun and eye catching, also it would have been bright so the viewers would be attracted to it straight away. So therefore it will be suitable for the target audience because it is child friendly. Also when making the ident i would have to make it to a near professional standard so if it was aired on television they would be able to relate a professional ident to a professional channel. This type of ident would be able to be aired at any point of the day because it is made for a channel which is purely for children so if the ident is made for children it would be suitable all day.



This is a long animatic for all three of my ident ideas. My first idea would be my final idea and the other to was my initial ideas before coming up with the main ident idea.

Assignment brief 2: Task Two

Market Research:

I held a focus group to find out which types of idents prefer and why they prefer these particular ones. Initially i asked my focus group what their favourite ident was. After i asked this question i found out that most people didn't know what an ident was, so after explaining they told me what they looked for in a good ident and what there favourite ones were. I found out that idents that match the channel and that are really bright and funny are the more popular idents because they appeal to more people and encourage people to watch the channel for longer.

The following idents are the ones that i showed to my focus group and asked them questions about each ident.

For the CBBC ident the focus group said that they like that is very long because it grabs the attention of the children that are watching it. But they said that they didn't like the fact there was so much going on during the ident so they didn't know where to look when watching but it was still very eye catching and kept there attention.



For the CITV ident the focus group said that they like the idea of using a chameleon to catch the rest of the logo to form the whole thing together. But they said they didn't like the idea of the 'C' being the mouth of the chameleon. They went on to say that the design of the mouth look out of place and didn't really fit the ident.



For the Cartoon Network ident the focus group said they like the idea of the letters un-zipping their selves to reveal a different letter, they said this because they found it very humorous that the letters got in a competition to see who can un-zip themselves the quickest. They also said they didn't really like the colour of the background because they believed that it would mainly appeal to girls because pink is usually associated with being a 'girly' colour.



For the Boomerang advert the focus group said they enjoyed watching it because it is a very simple idea but it is very eye catching because it is set in space, in a park and underwater and most children are fascinated with these places so it would be appealing to most kids. The down side was they didn't like some of the colours, for example the colour of the planet/moon they are standing on should have been a different colour because there was too much pink in the scene.

For my ident the focus group expect to see something that is very appealing so something with bright colours and quick movements to keep the kids attention. They do not expect to see anything that would confuse them because they may not understand more complex things. They also expect to hear good sound effects so when the kids listen to the ident as well as watch they would be even more interested in watching the rest of the ident and watching the channel for longer.

I also asked my focus group what type of ident they would like to see on the channel and why they would like to see an ident like this. The responses i got were very similar. Most of the focus group would like to see a ident that matches the channel and it has to be very bright and be funny so they can enjoy the ident more and be drawn to the channel which will cause them to watch the channel for longer. I also found out that they would like to see a ident that is different from the other types because they are getting tired of seeing the same type of idents on different channels that they watch.

Assignment brief 2: Task One

Task one - Target Audience Research 

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

These are the results that i got from my surveys;

From my results i found out that the survey was taken by mainly children ages between 4 and 8. Because of this i now know that the age range of my ident is going to be between these ages.

From my results i found out that the audience like cartoons more than any other type of TV show and the most popular show is Spongebob Squarepants.

From this question i found out that children prefer bright colours more then any other type of colours. For this reason i could consider adding bright colours in my ident.

I found out that children prefer circles more then most other shapes. Because of my finding i found out that if i was going to put shapes in my ident circles would be the best choice to pick.

From my research i have found out that children prefer happy music to any other type of music. So for this reason if i was going to add music in my ident i would use happy and cheerful music so that it would appeal to the right target audience.

From my research i have found out that children have more active hobbies such as dancing. So therefore when it comes round to making my ident i could include an active hobby that would appeal to the target audience of the ident.

From my results i have found out that there is no main favourite cartoon character. So in my ident i could include a large variety of different characters to appeal to my target audience.

From my results i have found out that children mainly watch most children's channels but the more popular ones are the ones that show more cartoon idents then anything else. So there for i could make my ident as a cartoon to appeal to the target audience.