Task Two - Understanding the limitations of the television ident
Typography
Typography is a limitation of idents because you cannot have text too big/small or too much text. Also a limitation is that you cannot use fonts that are too hard to read because if you used it in an ident for the scheduling of the channel the viewers wouldn't be able to tell what is actually going to be shown on the channel. Typography could be important in an ident because if you use the right size and font it would be very efficient and people would be able to easily read what is wrote on the screen. Also if you use the right type of font people may be attracted to the ident because it is appealing and stands out.
These are types of examples of typography idents because they are text that shows in between shows.
Colours
Colours is also important because if you use dark colours certain people may not want to watch the channel because they may think that it is a dark and dull channel. Also if you are trying to get peoples attention and you use dark and dull colours people may not be bothered to watch it where as if you use bright vibrant colours people would be attracted to it. Colours can also be very important in idents because if you use bright and vibrant colours people would be attracted to the ident because it is bright and stands out. They would use bright and vibrant colours because people are generally attracted to bright colours. Also the colours that you sue could show what type of channel it is that you're watching, for example bright colours for kids channels or dark colours for horror channels.
This ident is relevant to colours because they try to keep everything within the the same colour boundaries and kept the colours the same as what people will relate to the channel.
Aspect ratio
Aspect ratio is another thing creators of idents have to take into account because if they create the ident to large when it comes round to fitting on televisions it would not show all of the ident and may cut out important things. Also if it is too small people may not be able to read or see what is being shown in the ident. Aspect ratio can also be very important in an ident because if you fit it too the right size people would be able to see the full ident and get the full idea of the channel that they are currently watching. Also if the creators do the aspect ratio correctly the ident would be really effective and people would be able to get the full effect of the ident.
This is an example of what sizes the idents would have to be made on for them to fit screens.
Adhering to a desired tone
Adhering to a desired tone is important because if you change the tone half way through the ident so you for example you go from something like a bright and happy ident to something dull and sad it wouldn't be a good idea. It wouldn't be a good idea because people wouldn't be able to get the general idea on what the channel is actually about. Adhering to a desired tone is important in idents because if you are a horror channel you would want a dark ident so if you stick with the same tone of darkness all the way through the ident people would be able to tell that the channel is for horror/dark shows.
This ident is adhering to the desired tone because they are sticking with the childish things and making the ident fun and eye catching.
Duration
Duration of idents is important because it cannot be too long or too short. The idents need to last the right amount of time because if you are showing the scheduling of the channel and it only lasts for a short amount of time the viewers wouldn't be able to see what is going to be on because they would probably only be able to see one show that is going to be shown. The duration of the channel is important because if you are having a change over in the studio you would want the ident to be long enough for the change over to happen but not to long for people to lose interest in the channel.
These are two different lengths of the same ident to show how effective the duration of the ident can be.
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