Assignment brief 1: Task One

Task one - understanding the purpose of television idents and the opportunities they present

Some idents could be made to identify the channel that you are watching. For example this was BBC's first ident which they named 'Batwings' because it looks like a pair of batwings.

Idents can do all different kind of things for example this ident is telling you the schedule for the channel which is helping them know if there is anything on later on on this channel.


Some idents are made specifically made to provide a break in between programmes so that the studio crew or the broadcasters can have a break or sort out the next load of programmes that are going to be aired on the channels.

As well as identifying the channel an ident also gives the audience the chance to receive information about the channel. An idents aim is to appeal to the channels target audience by setting the tone and pace of the channel. Idents generally matech the type of channel they are representing. For example BBC FOUR was generally for factual and informative shows so the idents are going to match this.



For channels creating a brand is very important because if someone somewhere sees one of the BBC's logo then they would be able to stand there and relate the logo to the channel and think what ever the logo is on is good because it reminds them how good the BBC channels are.

The BBC has different logos for different channels or shows that they air. For example BBC News and BBC Sport. They do this so viewers will be able to differentiate between the two and it will also help them identify what is going to be shown on the channel.

They would also use idents to set the tone and appealing to the target audience. They do this so it draws the viewers in more and it also helps them know what types of shows are going to be on because of the pace of the idents.







Also the BBC will be able to create marketing opportunities because businesses would be wanting the BBC to show their products in shows that they air so the businesses could make money because viewers see their product and go out and buy it. BBC may do this because businesses would pay for their product to be use in one of their shows.



The BBC created a special ident for the olympics. They done this because they will be showing the viewers that the olympics can be viewed on this channels, because of this more people would tune into their channels to watch this big event. They also chose this event because they know it would be a popular event to show and it would appeal to a lot of people.