Assignment brief 1: Task Four

Task Four

Different types of idents on children's channels


This is a ident from a popular kids television channel called CBBC.

• During this ident you see loads of different blobs making different shapes.
• The music that is playing along is there too catch children's attention because it sounds different and because of this they will watch the channel more.
• The ident lasts roughly 13 seconds which is long enough to grab the viewers attention because it is different.
• The tempo of the ident is quite fast but at the start it is slow and then speeds up a considerable amount.
• This certain ident appeals to the viewers because it is different and stands out from other idents that the viewer may see on different channels which make them memorable. The ident is made like this so that it appeals to young kids because that is what the channel is specifically aimed at.
• The ident is entertainment led because there is no information given it is just purely made for entertainment purposes only.
• The impression i get from the ident about the channel is that it is quite fast paced and it made for children.

This is another ident from a popular children's channel called Nickelodeon.

• During this ident you see the name of the channel bounce into the screen
• The design of the advert was quite simple which tells me that the channels viewers may prefer simpler things which gives me reason to believe that it is for children.
• The ident only lasts for 2 seconds which is quite fast but it is long enough for just a quick break between shows.
• The ident is very fast paced as you can tell because it is only 2 seconds and the speed that the different letters bounce into place on the screen.
• It appeals the the target audience because it is fast and simple which makes it eye catching because anything that moves fast on the screen will catch children's attention.
• This ident is just purely entertainment purposes but there may be a small reason for it being informative because it tells you what channel that you are currently watching.
• This ident tells me that the channel is simple but quite fast paced and that it is suitable for children because it is what they like.

This is also another ident from a popular children's channel called Cartoon Network

• During this advert you see blocks that have letters on bounce all over the screen and the form to spell the words 'Cartoon Network'.
• The ident looks like it was detailed made even though it looks quite simple. I believe this because they have got chequered ceiling and floor which is continuously going which may have been hard to create.
• The ident lasts for 14 seconds which is long enough for a break between programmes and enough time to catch the viewers attention.
• The ident is normal paced because the letters aren't bouncing at high speeds but yet they aren't bouncing at a slow pace.
• It appeals to the target audience because it is eye catching and different which every child likes because if they see something new they wanna see it again.
• The ident is both made for entertainment and informative purposes because it is eye catching and it tells the viewer what channel they're watching.
• The ident tells me that the channel is very professional and they know what their viewers want to see.

This is also another ident from a popular children's channel called CITV.

• During this ident you see a mysterious shadow swimming in a washing machine and then the camera zooms in to see what it is and an animated shark jumps out with a yellow mouth which forms the 'C' from the channel name CITV.
• The ident looks very professional because they were mixing animated with reality and they have made an ident which is different and stands out.
• The ident lasts 9 seconds which is long enough to grab the viewers attention and long enough to have a quick break between programmes.
• At the start of the ident it is quick slow but when the shark jumps out and the CITV is formed the ident is very fast paced.
• It appeals to the audience because it is different and stands out from other idents that they may have seen before.
• The ident is made for both entertainment and informative purposes because it shows you a shark swimming around which entertains you and then it shows the name of the channel which is informing you.
• The impression that i get from this ident about the channel is that they know how to entertain their viewers between programmes and that they have taken the time to find out what would catch the viewers eye and keep them watching their channel.

This is also another ident from a popular children's channel called The Disney Channel

• During this ident you see little sparkles on the screen and then the Disney Channel logo being drawn and then taking place in the bottom left hand corner.
• The ident looks professionally made because it is different but simple so it would be very appealing to people.
• The ident lasts 30 seconds which is a long time between programmes which is probably for having change over in the broadcasting studio.
• The ident is quite slow paced because it takes a long time for anything really eye catching to do anything which may cause some viewers to stop paying attention or lose interest and change the channel.
• It appeals to the audience because it stands out from other idents that they may have viewed on different channels.
• The ident is made for both entertainment and informative purposes but i believe that it was mainly made to say what the channel is that the viewer is watching.
• The impression i get from this ident is that the channel is professional but sometimes that just need and longer break between channels because they may need to change things around.

Summary

In summary i have noticed that all of the idents at some point say what the channel is or leave hints to inform the viewer what channel is that they are watching. I have also noticed that overall the idents are quite fast paced to catch the viewers attention and to keep them interested in the channel. Finally i have noticed that they are mainly quick idents and don't last too long. If i could use what i found out from these idents in my own i would make my ident quite fast pace, short and tell the viewer what the channel is that they are going to be watching.

Main Idents

These idents use a key theme of doing individual letters and then in the end form the channel name of CBBC. These idents are different because not many channels make 5 individuals animations during one ident because the channel is trying to make them stand out from all of their competition and be better than them. The idents that CBBC make could be shown at any time of the day because they will always be suitable because their channel is specifically made just for children so if its suitable at one point of the day it would be suitable for another time of day. The ident will appear next to any programme that the CBBC channel is going to show because they practically match the type of programmes that the channel airs.